Leaflet
LEAFLET - A DEFINTION –
a printed sheet of paper containing information or advertising and usually distributed free.
"pick up a leaflet from your local branch"
synonyms:
pamphlet, booklet, brochure, handbill, circular, flyer, handout, advertisement, bulletin, mailshot, bill, notice;
EXAMPLE OF A LEAFLET TEXT
Christian Aid Work With HIV
We are committed to ensuring that wherever we work on HIV, we help ensure our partners' responses include addressing other related health risks, in particular malaria and tuberculosis.
We have 148 partners working on HIV in 40 countries who are brilliantly placed to incorporate a response to malaria, TB and other poverty-related health issues into their community-based structures.
A community-led response
The majority of our HIV partners are in sub-Saharan Africa, where HIV-related diseases are now the leading cause of death. Two-thirds are already working on other poverty-related diseases.
Most of our partners rely on networks of dedicated health volunteers who are able to assist those in their own communities. Often these are hard-to-reach communities with poor access to even basic health facilities.
For example, in Nigeria – where 300,000 children die of malaria every year – our partners working on HIV are also distributing long-lasting insecticide-treated mosquito nets.
The most vulnerable, including pregnant women, children under the age of five, people living with HIV and the elderly, receive these nets as a priority, but distribution also goes on to include all families in the areas where they work.
We also have numerous health programmes in Latin America and the Caribbean, Asia and the Middle East.
Our priorities in this area of our work are:
•community-based HIV, malaria and TB prevention, care and support
•working with leaders of all faiths to challenge HIV-related stigma and promoting HIV prevention
•defending the human rights of people living with HIV
•reaching out to youth in new and creative ways
•support for orphans and vulnerable children affected by HIV and malaria
•HIV work in fragile states, and in conflict and post-conflict areas.
Back in the UK and Ireland, we keep health issues high on the agenda of our supporters and donors through advocacy, campaigning, education and fundraising.
HIV and SAVE
Christian Aid supports the SAVE approach - originally developed by our African partner organisation ANERELA+ - as a way of working more effectively to prevent HIV infection.
SAVE provides a holistic way of preventing HIV. It incorporates the principles of the ABC approach (Abstinence, Be faithful and Condom use) while also providing comprehensive information about other, non-sexual routes of HIV transmission and prevention, promoting support and care of those already infected and actively challenging HIV-related stigma and discrimination, discrimination and denial. Find out more about SAVE and how you can help support this work by donating money and volunteering on a regular basis. Contact………………….
KEY FEATURES OF A LEAFLET
Purpose – to inform and often to persuade
Audience – general / specific – depends on context
Layout – don’t concern yourself with layout – focus on headings, sub headings and the actual text itself
Main headings
Sub headings - often questions are used as sub headings
Factual information
Action points
Contact details [optional details]
Use bullet point statements
Short concise case studies
Quotations from experts
High frequency lexis
Inclusive lexis - keep it simple
define low frequency lexis - technical terms
Formal lexis
Rhetorical techniques [if persuasive]
Variety of syntax
