You should do a little research and identify key features of speeches and leaflets. You should could look at specific examples of speeches on youtube as well as look for texts of speeches online.
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Below are some general features for speechs and leaflets.
Speech
• Informative / persuasive / entertaining
• Specific / general audience
• Generally formal register
• High frequency lexis
• Anecdote / personal story
• Direct address
• Short simple sentences
• May use imagery
• Will use phonology
• Will use a range of rhetorical devices
Leaflet
• Maybe general / specific audience
• Probably highlight a specific problem or area of concern
• Formal register used, inclusive writing
• High frequency lexis
• Will use headings and sub-headings
• Probably will use a variety of narratives including case study, statistics, bullet points, Q&A, anecdote
• Will use factual information including statistics
• Probably use persuasive writing and include a number of rhetorical features
• Refer to contact details / name of organisation
• May use a motto or mission statement or slogan
