Below are some tips on how to write a flyer
1
Write a headline. Make it simple, and make it big! The headline should be no more than five words, fit in one line across the page, and be centered.
The lettering in the headline should be bigger than any other lettering on the flyer. You want most people to be able to read it quickly from about 10 feet (3 meters) away.
Use all capital letters. Look at any newspaper's front-page headline; that industry figured this out a long time ago.
Use color if you can. A color matching the image you use in the flyer is even better.
2
Keep the message simple. Don't make people "read" your flyer—–it should communicate your message at an almost intuitive level. Here are some ideas:- Write short, simple declaratives and imperatives
- Use high frequency lexis
- Be concise
- Be very selective in the information you present
- Present information that is the most impressive and designed to make the most impact
- For campaigning flyers use rhetorical devices sparingly
- You will need to be informative, pursuasive and entertaing in your flyer
3
Place a description below the image. You've got the readers hooked, and they're coming in closer for the details. Make your description text as concise and detailed as possible; it should be two or three paragraphs at most. To emphasize key words, use capitalization, a slightly bigger or bolder font, italics, and so forth––just don't use all of these options at once as that turns your flyer ugly in a hurry. Use words and phrases that might make your offer more enticing: free, reliable, REWARD.
4
Add your contact information. If it's important for people to contact you in response to your flyer, add your first name and whatever form of contact you prefer—–phone number, email address, etc.
5
Make sure your flyer works. Do the main points jump out at you? Make appeals to your readers to help, offer a big reward!
Click here for some examples of simple flyers
